Week 1) Start coding in R, use the terminal, and make your first Git commit

Learning Goals

• Coding: use base R and the Setup-Input-Transform-Output (ITO) logic for simple data tasks.
• Collaboration: use git status, git add, and git commit to create your first clear version history.
• Automation: run scripts from the command line using terminal/command prompt and Rscript.

Preparation before class

• Please complete the software installation (see → Preparation before the course starts)
• Please read chapters 1-2 of “Marketing Analytics: A Modern Toolkit” (and optionally the Appendix: R - A Gentle Introduction)
• Please complete the code quests for week 1 (Shell Quest and R Quest - Basics)

Opening lecture and R bootcamp

• Introduction to the course
• In-class tutorial: R Bootcamp

After the lecture

• Complete all exercises from the tutorial shared with students this week.

Optional practice

• Work through R for Social Scientists chapters 1-4.