Week 5) Pipeline building and automation

Learning Goals

• Learn how to organize your project with a coherent directory structure
• Conceive your project as a pipeline
• Separate your code into smaller chunks (each one with inputs, transformations and outputs)
• Automate workflows and make them reproducible using make

Preparation before class

• Please read chapter 8 of “Marketing Analytics: A Modern Toolkit” (and optionally from the Appendix: “Make”)

Tutorial

• Tutorial

Coaching session

• Work on your team goals for this course week (see coaching #4 on your workplan).

After the lecture

• Complete all after-class exercises for this week’s tutorial